Ensors’ Corporate Finance team are pleased to announce their involvement in the sale of 100% of the share capital in the Popworks companies (Deferry Holdings Limited, Popworks Limited, Popworks Manufacturing Limited and Popworks Design Limited), being acquired by Sarll Group Limited (SMP).
Based in Bury St Edmunds, Popworks provides businesses with tailored point of sale display solutions, including design, manufacturing and installation services. Popworks history dates back decades, having accumulated a wealth of experience servicing their customers in the UK.
David Anderson and Aisling Anderson, the owners of their respective Popworks company, have built up the customer base and service offering since the inception of the business, and anticipate the acquisition by Sarll will continue its success for years to come.
SMP are based in Mildenhall, Suffolk, offering bespoke secure sheet metal cabinets for data and electronics industries, as well as point of sale products.
Ensors were engaged by the shareholders in June 2024, with Heads of Terms being agreed two months later. The deal subsequently completed in October 2024.
At the completion of the deal, David Anderson commented “Many thanks for Ensors’ hard work and perseverance in getting this deal completed. Simon is an excellent negotiator and advised us at every stage of the sale. I am extremely proud of the level of service we have built at Popworks and know the company will flourish under Sarll.”
Simon Martin and Wilbur Wang provided the lead corporate finance advisory services from Ensors, with sale-side legal advice coming from the Ellisons team of David Heller and Osman Imtiaz.
Simon Martin of Ensors said “It was a pleasure to work with David and Aisling on this transaction, and I commend them for their tenacity throughout the sale process. Completing in two months from Heads of Terms being agreed is a great achievement and demonstrated their commitment to the process. I’m really happy to see them rewarded for the years of growing Popworks. This was a team effort from Ensors with Wilbur doing a lot of the hard work from our side. The deal would not have completed so swiftly without his determination and application.”
The Sarll team received external advice from Knights Lowe and Rudlings Wakelam.
